So what is PR? This is a question we are very familiar with. By definition, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – PRSA. My friends think I am out ushering celebrities along red carpets, my family seems to think we are constantly out holding press junkets answering Q&A’s, and unknowing potential clients think we are out having cocktails all day…if only! In truth, there are numerous slices of the great ‘PR Pie’ so to speak, from event organising, to promotions & sampling, to crisis control, and the list goes on.
As a graduate at the end of the year, there are a million questions that are racing through my head as the clock slowly ticks down the time that will bring my university career to an end. Are my results good enough? Where and when do I apply for a job? Do I apply for an internship or a graduate programme? Am I really ready to enter the world of work when all I can make is a slice of toast? Although it is deemed natural to stress and worry, it really is important to keep a clear head when making large life decisions such as future career choices and the next step after tertiary education. Continue Reading →